To add your favorite Google Play on Roku account, you need to set up and activate your account and device first. The device activation process is completed by linking the player to the account for which you need a special alphanumeric activation code. When the TV is connected to the internet, this special code is flashed. This code will have to be copied on the browser, which ultimately links the TV to your device. For activation related support or for account setup assistance, visit our website at Google play on Roku or you can contact us at the toll-free number given.