“Traceability” has been defined as “the ability to track forward the movement through specified stage(s) … and trace backward the history…” of the fresh food product. Dynamic Systems Inc. offers an easy-to-use system that provides both backward and forward traceability reporting. SIMBA Software is a dynamic application that provides fresh food traceability along with production and inventory tracking and reporting in real-time. The solution was designed specifically for the fresh food company. It accounts for the seasonality of the business, with an easy-to-use process that replaces pen and paper or spreadsheet reporting with little modification to existing steps.